Ads vs. Game – The Result

tide-superbowl-2018-adsWhat a game! I mean, really, if you’re a fan of football I don’t think you could have asked for a better game. Dynasty vs. underdog. Future hall of famer vs. back up – who almost walked away from the game completely.

*Sigh* I’m sure I’m not the only person from Cleveland who had to wonder why the trick plays worked for the Eagles, but never worked for the Browns. Execution maybe? I don’t know, but it’s downright painful to watch now. Oh, well, there’s always next year…

So, yeah, one heck of a game. It was nice to see someone else’s kid up on that stage instead of Brady’s. And of course a different coach.

And what about the half-time show? Pretty entertaining. I know some people are pissed off about the Prince tribute, but really if it wasn’t that it would have been something else. All in all a solid show.

Now, for the commercials. There were more than a few duds. I’m not sure why some companies think putting a PSA out there on the biggest advertising night of the year is a good idea, but they do and they did and I’m sure I’m not the only one wishing I had known ahead of time so I could have gone to the restroom.

Then there were the companies that blatantly threw money at the project – Doritos, Mt. Dew, Amazon. Even Square Space got in on the act with their motorcycle trick-riding Keanu Reeves ad. It went by too quickly at the end, was I supposed to visit their website for some reason?

I’m not saying those companies screwed up. It’s always nice to see stars in unexpected places. Now that I think about it the Jeep commercial with Jeff Goldblum was kind of cool too. But Amazon won that round with its Alexa commercial. Pretty funny and the sad part is that I could see it happening.

But the winner for me hands down was the Tide commercials. Each one was clever and they got me every time. Especially the one with the baby Clydesdale. Speaking of which, where the heck were the Budweiser Clydesdale horses? They had to brag about canning and shipping water to disaster areas instead?

Anyway, the Tide commercials, in my humble opinion, were marketing genius. They used product recognition, brand awareness, and celebrity to create fun, subtle messages. Hmm, maybe marketing is about execution, too. They made me forget and then remember all the idiots doing the Tide pod challenge.

I bet the package designers never thought they would have to put a warning on their containers for teenagers and adults telling them that ingesting them would cause serious injury or death.


So I would say this challenge resulted in a tie. The game was awesome. The ads were great – mostly. All in all a fun way to spend an evening.

Let me know if there were any good ads I failed to mention and comment what your favorites were!!


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